Google Ads for Small Businesses: Where First-Time Advertisers Waste Budget
A first Google Ads campaign almost always spends its first few weeks teaching the advertiser something expensive.
papi2 Aug 2026 · 4 min
Business
Markets, strategy, marketing and the decisions moving companies, careers and capital. Practical coverage for people who have to act on it.
Google Ads Specialist vs In-House PPC: Which Delivers Better ROI?
PressSphera Editorial · 23 Apr 2026 · 6 min
How to Choose the Right SEO Company for Your Business in 2026
PressSphera Editorial · 23 Apr 2026 · 6 min
Elsewhere on PressSphera
Retiring to the Costa del Sol: What UK Buyers Actually Need to Know
Retirement is one of the most common reasons UK buyers give for purchasing on the Costa del Sol. It is not hard to see why. Mild winters, direct flights home and an established British community make the transition easier than most people expect.
PressSphera Editorial31 Jul 2026 · 4 min
Interfloor Traffic: The Variable That Up-Peak-Only Elevator Analysis Misses
Interfloor traffic is passenger movement between upper floors that never touches the main lobby, and it's the traffic pattern most likely to be missed by an analysis that only checks the morning peak.
papi2 Aug 2026 · 3 min
Sensitive Skin and Strong Scent: How Alcohol-Free Oud Oil Solves a Common Problem
If fragrance regularly leaves your skin red, itchy or tight, alcohol is a common culprit, not the scent itself.
papi2 Aug 2026 · 4 min